True North is the universal zero degree (or 360 degrees) mapping reference for the geographic North Pole. In life, knowing your metaphorical True North establishes your bearings for determining your next direction or course of action. For some, True North may be family; for others it may be spirituality; for others it may be business success or financial independence.

Many navigational tools are used by travellers in the wilderness. In life there are also many tools to help us navigate our course. Coaching is a tool that looks at where you are in life, where you want to go and how you are going to get there, always adjusting to the elements, keeping the destination in focus.

A traveller refers to his compass to know his location and adjust his journey accordingly; likewise, we must know ourselves and navigate our lives in accordance to our values, beliefs and desires—our True North—in order to reach our chosen destination.